Platform

The platform allows brands to;

• Communicate & collaborate farm origin photos and video from farmers within their supply network.
• Complete a verification process that demonstrates to consumers that you “know your farmers”
• Pin rural farms that supply you from around the world and even encourage your customers to visit your networked farms and post an image or video.
• Create QR coded labels or retail posters that can be scanned on a mobile device and ‘track back’ the ingredients listed to farms.
• The farmers can be”pinged” by the consumer or brand with a live message such as “thanks for the efforts” and the farmer will be notified.
• As more images, video and even live cam feeds become available from farmers  your labels will always show customers the latest media,
• A wide variety of label scan analytic information is provided to brands that reveal which ingredients consumers are more interested in learning about.

Each platform is managed independently by your team. All farmer network information is shown exclusively to your customers via a EMBED function without any link/logo to RurTraQR or any other farmers or brands that use the collaboration platform.