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Brand Set up

RurTraQR provides an easy to use platform that allows brands to connect with their farmers.

The brand registration process is simple;

  1.  Register with your Company email address, website and Brand location. No credit card required.
  2. The RurTraQR team will set up your easy to use platform which will have a secure login to administration privileges.
  3.  Set up your first product by uploading your first product label. RurTraQR will issue your brand a QR code for your labeling and marketing.
  4. The platform will create a page and map reference for each ingredient. Your brand can then Ping your farmers by submitting a request to RurTraqr to send a data customized NFC tag to each of your suppliers.
  5. Your supplier receives the tag with instructions how to send the tag down the supply chain so it reaches the farmers. Full support to all links between the brand and the farmer is provided.
  6.  Once a Farmer receives the brand originated tag they swipe it with a smart phone, call a phone number or send the tag back by post to a RurTraQR address. The choice is dependent on rural data connectivity.
  7.  Once all ingredients have been verified as “pinged” a new QR label is created showing an entire story with maps, images, videos and other traceability stories.
  8. Once a farmer is linked to a brand via RurTraQR the company and customers can send messages such as “thanks for the tasty apples” and likewise, farmers can reply.
  9. Farmers are encouraged to place sign boards at farm gates where passes by, especially rural tourists can tap their phone or take an image of the QR Tag so consumers can acknowledge visiting the farm. These farm “Check ins”are registered automatically in the embeded maps & stories that display when a product label QR code is generated.
  10. Brands embed each product ingredient full traceability story within your own website, no coding necessary, simple HTML drop into a single or as many pages as you want.
    The RurTraQR Platform includes Label QR code generation and a wide variety of ready to use Branding tools.
        Limited Offer: Free Set Up, No payment platform access – Full functionality is currently available for one product for the first 6 months to approved brands.
    For more than one label, the investment cost is:
    $1,000 per per brand per year per 10 product SKU’s / 5 pinged & farm profiled ingredients.
    $5,000 per brand per year per 100 product SKU’s / 50 pinged & farm profiled ingredients.  For over 20 SKU’s the extra annual charge will be $100 per SKU and $100 per extra ingredient.
    All payments can be made annually at a 20% discount or via recurring billing, paid monthly.